2023/2024 M.A. Fashion Cultures & Histories (distinction); London College of Fashion, United Kingdom
2019/2022 B.Sc. Textile Technologies (cum laude); Amsterdam Fashion Institute, The Netherlands
- specialised in Fashion Business & Development
- honours minor in Editorial Branding
- honours minor in International Journalism
2016/2019 Fashion Business Management;
LDT Nagold, Germany
since June 2022
ZOO Magazine
Contributing Writer & Copy Editor
July 2022 - July 2023
gitti Conscious Beauty
Creative Copywriter
September 2022 - May 2023
VICE Media
Editor & Translator
June 2022 - December 2023
FashionUnited
Media Editor, International
January - June 2022
FashionUnited
Junior Editor, Germany & Switzerland
Article Feed
August 2021 - December 2021
ZOO Magazine
Editorial & Journalism Intern
February 2020 - Juli 2020
Garment Magazine
Editor & Writer
August 2016 - January 2019
Fashion Business Management Trainee
My profession goes by many names—editor, journalist, (copy)writer, sometimes contributor—and this multitude is precisely what I love about it.
Over the past few years, I’ve explored various genres, among them news, feature stories, interviews, brand copy (including collection, campaign, website and product copy), and advertorial pieces. My writing (so far) spans fashion, film, beauty, art and design, and often observes from a perspective of culture. Not the intellectualised kind, but the one hiding in the everyday—in who we are and what we enjoy, both individually and collectively.
Currently, I write in both English and my native language, German. Having written for and about various brands—from local retailers to top tier luxury conglomerates—I have developed a keen sense for conceptual thinking and transferring a brand’s identity into text, inlcuding strategic selection of angles and tone of voice.
Some of my first print pieces formed a trilogy on perfumes. Somewhere between the lines that conveyed memories and visions encapsulated in fragrances, and the descriptions required to express them convincingly, I found my preferred tone of voice: a descriptive, detailed and sometimes personal one, one that embraces visual and figurative language, and one that leverages emotion to tell a story.
Let’s connect and create!
P.S. Ceci n’est pas un portfolio—due to copyright and data policies, the content I can share here is limited. If there’s something specific you’d like to see, please get in touch with me.
P.P.S. I’m keen to collaborate with founders on developing their brand story and tone of voice—if that sounds intriguing to you, feel free to reach out!
Winter 2024
Spring 2024
“Arborescent Methods”, an interview with artist Henrique Oliveira on his interpretation of Ruinart’s Carte Blanche 2024 ‘Conversations with Nature’.
Summer 2024
“Paris, London and Beyond”, an interview with fashion designer Ida Immendorff on the theatricalities of life.
Spring 2024
“White Label Project: The Role of Traditional Artisan Techniques in Modern Design”, a sponsored article on preserving craftsmanship.
“Taro Ishida: Reaching the ‘Pinnacle of Excellence’ with Luxury High Heels”, a sponsored interview about the founder’s vision.
“VEJA: A Brand Built on Integrity”, a sponsored article on transparency and sustainability.
Autumn 2022
“Against the Rules”, actress Laura Berlin on the notion of home. Available on request.
Winter 2022
“Mind Games”, actress Sylvia Hoeks on psychology in cinema. Available on request.
Summer 2023
“Just Luna”, actress Luna Wedler on subtle rebellion and pride. Available on request.
Autumn 2023
“Confronting your Insecurities”, actress Gizem Emre on role models and friendship. Available on request.
Spring Issue 2023
- gitti Conscious Beauty, Autumn 2022
- gitti Conscious Beauty, Spring 2023
FashionUnited, März 2022
“30 Avenue Montaigne: La Galerie Dior erzählt die Geschichte des Modehauses”.
FashionUnited, April 2022
“Mehr als nur Mode: Ein Blick auf das kreative Werk der Fotografin Charlotte March”.