KNOWLEDGE GAINED

2023/2024 M.A. Fashion Cultures & Histories (distinction); London College of Fashion, United Kingdom

2019/2022 B.Sc. Textile Technologies (cum laude); Amsterdam Fashion Institute, The Netherlands

specialised in Fashion Business & Development
honours minor in Editorial Branding
honours minor in International Journalism

2016/2019 Fashion Business Management;
LDT Nagold, Germany

LESSONS LEARNED

since June 2022
ZOO Magazine
Contributing Writer & Copy Editor

July 2022 - July 2023
gitti Conscious Beauty
Creative Copywriter

September 2022 - May 2023
VICE Media
Editor & Translator

June 2022 - December 2023
FashionUnited
Commercial Editor, International

January - June 2022
FashionUnited
Junior Editor, Germany & Switzerland
Article Feed

August 2021 - December 2021
ZOO Magazine
Editorial & Journalism Intern

February 2020 - Juli 2020
Garment Magazine
Editor & Writer

August 2016 - January 2019
Fashion Business Management Trainee

Hi, I’m Karenita!

My profession goes by many names—editor, journalist, (copy)writer, sometimes contributor—and this multitude is precisely what I love about it.

Over the past few years, I’ve explored various genres, among them news, feature stories, interviews, brand copy (including collection, campaign, website and product copy), and advertorial pieces. My writing (so far) spans fashion, film, beauty, art and design, and often observes from a perspective of culture. Not the intellectualised kind, but the one hiding in the everyday—in who we are and what we enjoy, both individually and collectively.

Currently, I write in both English and my native language, German. Having written for and about various brands—from local retailers to top tier luxury conglomerates—I have developed a keen sense for conceptual thinking and transferring a brand’s identity into text, inlcuding strategic selection of angles and tone of voice.

Some of my first print pieces formed a trilogy on perfumes. Somewhere between the lines that conveyed memories and visions encapsulated in fragrances, and the descriptions required to express them convincingly, I found my preferred tone of voice: a descriptive, detailed and sometimes personal one, one that embraces visual and figurative language, and one that leverages emotion to tell a story.

Let’s connect and create!

P.S. Ceci n’est pas un portfolio—due to copyright and data policies, the content I can share here is limited. If there’s something specific you’d like to see, please get in touch with me.

P.P.S. I’m keen to collaborate with founders on developing their brand story and tone of voice—if that sounds intriguing to you, feel free to reach out!

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